Customer Relationship
Management (CRM)
Research has shown that the leading factors
that motivate enterprises' investment in Customer Relationship Management
are:
- Increasing Revenue
- Identifying most valuable customers
- Creating cross-cell/up-cell opportunities
- Increasing the overall value of the
customer base
Enterprise-wide Customer Relationship Management
is more than technology; it is a comprehensive business design process.
CRM encompasses managing knowledge and the point of contact, integrating
the knowledge across the entire enterprise. Industry practices, methodologies,
tools and technology help companies improve operational metrics such as
time-to-market and close ratios as well as financial metrics such as sales
cycles, average selling price and cost of sales. Furthermore, CRM has
been proven to improve customer relationships and increase revenues and
profit margins. Sun Consulting Group helps our clients achieve there above
business goals through our focused portfolio of CRM-related services:
Sun Consulting Group helps clients achieve
there above business goals thru our focused services:
- Marketing and Sales Optimization
- Database Marketing
- Campaign Management
- Customer Analytics
- CRM solution Implementation
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